“Think left and think right and think low and think high.
Oh, the THINKS you can think up if only you try!”
Dr. Seuss
As an Art Director for corporate design groups and advertising agencies, I’ve been responsible for developing unique brand identities, corporate brochures, websites, newsletters, direct mail, advertisements, trade show graphics, animated and digital presentations, as well as other marketing materials. Establishing a strong, recognizable look and feel I helped introduced a start-up software and technology company to a competitive market. I’m currently helping a science tech company redo their marketing branding goals. I have a variety of experience from selling and designing advertising to customer service in addition to my strong background as a graphic designer.
Once I have an assignment, I think in all directions until the THINKS is discovered!
I created a credit card direct mail piece that received over a 6% return as well as another piece for FPL Energy that achieved the best results of any direct marketing piece in 20 years of marketing that product line. I helped introduce Gen21 a software learning company to a competitive marketplace. I also helped the rebrand of TSS Technologies in a record 2 months, setting up a tired brand with new energy, enthusiasm, and sales. As well as giving Innovatus Imaging , a medical technology company a facelift with their advertising.
Excelling in many areas of communication arts, I have worked closely with clients and management to develop unique brand identities and other marketing collateral materials. At US West Direct I was chosen to create two monthly movie magazine/catalogues for an on-demand movie trial in Englewood. Working closely with upper management team members at TCI in conjunction with an advertising agency in Los Angeles and my own team at US West, I was able to build close creative synergistic ties with all parties. While being pulled in many directions, I smoothly interact professionally, proficiently and creatively and remain prolific with my conceptual and design skills. My background includes advertising agencies, design firms, as well as corporations. I have acclimated to many environments and am adept at dealing with a variety of personalities and situations. I have dealt with clients directly throughout my career from concepts to completion of a project and managing it from its inception to
final product.
I am disciplined at tackling tasks and finding creative solutions to complex problems within the context of teamwork or as an individual. My portfolio has many examples of projects that I have completed with little creative direction or guidance including logos, brochures, websites and ads. I have often been responsible for every element from research and concepts to writing headlines and copy to develoåping the art. Concept to completion is a normal activity in my routine.